IPTV is gaining popularity at a faster rate and is out casting the traditional mode of television services. Major reasons why IPTV is being widely adopted are:

• The widespread adoption and usability of broadband & FTTH.
• The internet accessibility has become very easy and user-friendly.
• The dynamic competition between traditional telephone service providers and cable service providers to provide a combined service of data, voice, video and communication.

Advantages of IPTV:

• One of the advantages of IPTV is its capability to get easily integrated with other IP-based services such as VOIP or high-speed internet.
• It uses the existing computer network. Hence, no use of cables and is hassle free.
• It distributes live or prerecorded TV and video/audio over the preexisting network.

• The consumer has a greater choice over what they want to watch because of higher functionality and content than regular broadcast or cable television services.
• It’s a two-way communication where the consumer will be able to interact with the service provider. For example, a consumer can request for watching a movie from the TV guide and the service gets delivered to him. This service is known as movie rental.
• One of the most interesting features of IPTV is the Electronic Program Guide (EPG) and the Personal Video Recorder (PVR) which is fully interactive to the consumer’s personal needs. It provides fascinating elements like pause, forward, rewind and even program recording facilities while watching a movie or even a program.
• The best thing about IPTV-based services is that it is compatible with all display devices which includes TV, LCD displays, and projectors  displays and ultimately succeed in delivering digital quality video.